- Bounce Rate
- Co-Creation
- Consumentenrente
- CPC
- Customer Journey Map
- Data Enrichment
- Early Birth
- First Mover Advantage
- GAP-Analyse
- Kleine-Welt-Phänomen
- Lead Nurturing
- Lead-User
- Nearest-Neighbor-Heuristik
- NLI
- Online Travel Agencies
- OTAs
- Pro-sumers
- Programmatic Advertising
- Service Blueprint
- SERVQUAL-Methode
- Unfreezing
- Value Mapping
- VAST
- VPAID